Thursday, July 29


I heard in the news that when they build the 2nd avenue subway line, the MTA may have the names of it's stops sold to major corporations. So instead of getting off at 86th street like people have been doing for 100 years, you would be getting out at Mountain Dew Square or whatever.. This really REALLY upsets me.. So I had to write them:

Customer (Daniel Krieger) - 07/27/2004 05:39 PM
I just want to go on record to say that our city should not be for sale and the idea of selling the naming rights of our subways and stations to corporations is a horrible and obscene one.

Your justification of keeping fares lower is ludicrous, as the fares will eventually go up again regardless of if you sell the name of a station to "The Gap," or "Eddie Bauer". But the history of this city and the independence is lost.

I think anyone who is a part of this should be ashamed and someone needs to speak out before these ideas are implemented. Thank you.

Response (Doug Sussman) - 07/29/2004 03:52 PM
July 29, 2004

Dear Mr. Krieger:

This is in response to your email comments on the proposal to sell advertising or naming rights on transit property, as a way of generating revenue to help defray the MTA's looming budget deficit.

The corporate sponsorship of properties is a common practice across America to raise revenue, and if adopted at the MTA, it would lessen the burden of raising revenues solely from other traditional sources, such as increasing fares and tolls or reducing services.

A Request for Proposals has been issued, and responses are not expected before September. No decision has yet been made on implementing this possible revenue-raising strategy, and it will be thoroughly and openly discussed at a future MTA Board meeting before a final decision is reached.

Your comments on this proposal are appreciated and your opinion will be reviewed along with all other comments received.

Thank you for expressing your feelings on this matter.


Douglas R. Sussman
Community Affairs


Mr. Sussman,

First off, I appreciate your response but I have a few more comments.

"The corporate sponsorship of properties is a common practice across America to raise revenue," you said.

Does that make it right? I think "Corporate sponsorship," is also a reason why people are losing their feeling of community today. Do you think that it creates a feeling of detachment in our society? Do you really want to hear, "Next stop Pepsi Cola Square." ????

Your proposal and others like it cheapens great cities and towns in this country and there is no justification for it. Our subway system just raised prices and I'm quite certain there are ways around your budget deficit. You have already sold every subway car as a paid advertisement. Will you only be happy when every square inch of our subway system is plastered with bright ads and blinking signs?

And although we as a nation are becoming numb to the constant bombardment of advertisements, I just think that what you are proposing goes beyond what is reasonable and I really hope you reconsider.

I have never organized a campaign before in my entire life but I love this city enough that I will once I hear the final word that the renaming of our subway stations are up for grabs. I highly encourage you to be brave and dispense this to your supervisors or coworkers or anyone you know, as I am planning to do the same thing. Get some other opinions and see what people think.

Daniel Krieger

- So you should write them too if you have a minute and if you care about this issue.

Try emailing:
And make the email out to: Douglas R. Sussman, Director, Community Affairs


At 8:36 PM, Anonymous Anonymous said...

Yeah!!! Time to stick it to the man! :P

At 4:03 PM, Anonymous Anonymous said...

There is also corporate sponsorship at schools. Most of it is fast food and soft drinks, and they are wondering why the US population is so fat. With increasing concern of obesity in children you think this would be the last thing a school would do. The arguments in most school districts were to prevent layoffs and cutbacks of school curriculum. Of course most schools are still saying goodbye to sports, gifted and art programs and beloved teachers after accepting corporate sponsorship. These deals are showing negative outcomes. If the school attendants are not buying the required amount of products, the district still does not get most of the money promised in the proposal. Also, children have to walk down halls of colorful advertisements that are very distractive. Aren’t these the same types of advertisements that we are trying to teach children to stay away from?

Now if the MTA does decide to sell the stops names and they find that the advertisements show little effect in the finale numbers, what do we have? This isn’t a charity case and companies will not stay in a position if they are not getting a ‘bang out of their buck.’ So in the end we are left with rising prices of metro cards, people poisoned with mindless advertisements and our city turned into a commercial. How much do you think it would cost every few years to change the maps and directions from Sprint to Coca-Cola?

In conclusion, I am hoping that the state will give the aid that the MTA needs, so they can give all those big wigs a big fat raise…because isn’t that what they really need the money for?


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